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One of the many reasons people have the culture of exchanging presents at Christmas is in remembrance of the gifts given to Jesus Christ by the three Wise Men: Frankincense, Gold and Myrrh. In that regard, as part of the holiday festivities, Awash Wine SC, Amplify ET and Dursa Events collaborated to present the newly-branded Kemila wine as gifts to influential women in recognition of their input to society. The recipients include Bethlehem Tilahun of SoleRebels, Meaza Birru of Sheger FM and Rosana Roman, a former Venezuelan diplomat, who currently is a consultant working on women empowerment in Africa. According to Edome Hailu, Managing Partner at Dursa Events, the organizers are planning to have Kemila Ladies Night throughout many venues in Addis Ababa. The new Kemila was officially launched at the Ramada Addis yesterday.